Friday, November 26th, 2010
51, we organized the Vegetarian Festival, on the one hand to cope with passenger traffic decline due to a holiday in hopes to attract guests. The other hand, hope to have the opportunity to pass a number of vegetarian guests on health knowledge. Through this activity, our own surprise inspection to learn a number of health knowledge, so that chef surprise and some new dishes (this pressure getting bigger, the head chef is tired), also tempered the team to give their guests through the exhibition a number of healthy nutrition knowledge and vegetarian culture. But overall, the event with little success. Lessons are summarized as follows:
Major errors in information transmission is not in place, or do not effectively lead the guests Note: The first thing we notice is only the 51 events appears on the sorts of water licenses, or too small, some guests unnoticed. Caused some guests into the restaurant was not aware of this event. In addition we are only working towards a vegetarian version of knowledge and exhibitions, there is no self-service with the introduction of new display boards to do some dishes (for example, should be the subject of a day to be a highlight out of exhibition version), resulting in guests on the theme of the event is not dishes too endorsed the view that some dishes are too homely, in fact, we are combining a number of nutrition topics (five-color healthy dishes and congee, diet, etc.), targeted out new dishes. These two information transmission is not in place, resulting in insufficient attention to the guests on the new dishes, buying small, left a lot. That is regrettable. This is the main lesson to be learned.
Should perhaps consider increasing the host of this link, so that a concept, a theme, a section of land to introduce the contents of the activities would attract attention, will fully convey those health knowledge and concepts.
In addition, the self-help and zero conflict: Our new dishes is a small regional self-help booth, guests still zero-based, self-help new dishes to patronize very little wastage. It seems after the special events needs to be done if the self-help, must not be done locally, do audience, but also Zhizuo day, that day shall be suspended 12:00, concentrate on doing self-help.
The possibility of partial display: You can display a small amount of local new products introduced to the guests intuitive. This must be placed in dishes are not afraid of a long time. For example: Organic sprouts, fruits and vegetables vitality bar and so on.
There is an understanding: the general public for "diet" "water, stir-fries," "low stress foods (less fat, salt and less protein, less sugar)" and other health concepts are not enthusiastic about, or like to eat vegetables rich Wei Hou, It seems much higher than the general public consumption as food or health care. So we still can not be divorced from reality to promote vegetarian food, imitation meat dish, fried dish had to properly retain some.
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